Agenda

• Understand the transformations underway in hospitals and broader health systems. From streamlined hospital workflows, to diminishing administrative overheads that help elevate patient care quality.
• Discover the imperative for life science companies to evolve and integrate these tech-driven advancements to maintain relevance and foster meaningful connections with healthcare professionals.
• Rare Disease use case: hear about an unmet need, that through collaboration and technology, could result in significant uplift in the diagnosis and treatment of multiple rare conditions.

• Hear how Life Science companies should approach compliant and sustainable AI adoption.
• From AI Centres of Excellence to strategic partnerships, discover what has delivered the most value to date.
• Hear how other verticals are adopting and applying AI infrastructure to enhance internal and external value.

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• Industry leaders will share their strategic AI focus for 2024 and beyond, emphasizing AI-driven efficiency, personalization, digital innovations and the importance of ethical use in AI.

Enjoy  a coffee whilst learning about cutting edge AI technology.

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• Learn how to prepare your organization, brands and executives for a potential wave of medical misinformation – from deepfake HCP endorsements to fabricated patient stories.
• Learn about the preparatory steps and the people who can help ensure you’re ready to mitigate this risk and how to recover should it strike.

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• Hear from leading agencies on the possibilities towards increasing value through generative AI capabilities.
• Learn how Gen AI may be deployed for pharma marketing and communication campaigns.
• Understand the risks and benefits before procuring an “AI-powered” agency

• Understand the ownership issues surrounding AI-generated content.
• Get the latest update on Canadian IP laws and how they apply to your next project.
• Canadian case study highlighting unique challenges in AI-related IP disputes.

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• Learn from past tech revolutions: draw insights from the past to inform strategic planning for AI challenges and opportunities across Pharma.
• Navigate AI uncertainty: learn to proactively plan for rapid advancements to ensure your org continues to apply the best innovations.
• Capitalize on superintelligence: identify strategic priorities for success in an AI-dominated future.

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• What PAAB is seeing as effective generative AI use relating to pharma marketing and communication campaigns.
• Recommendations on opportunities to leverage generative AI within the code.
• PAAB’s own plans on AI adoption for future APS.

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• How AI underpins digital platforms that drive actionable analytics resulting in tactics that deliver personalization at scale.
• The importance of internal alignment and regulatory synergy to overcome internal and external regulations.
• What platforms and tools companies are using today to drive engagement excellence.

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Enjoya coffee whilst learning about cutting edge AI technology.

• Explore insights and varied practices that leverage AI tools for highest impact and amplification of Life Science sales and marketing initiatives.

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• It’s time to sign-up and get started, hear what the perfect technology mix can look like. What tools sync up seamlessly and the amount of time you could save on your next project.

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• Hear the lessons learned from Sanofi's implementation of AI tools to support commercial and medical activities.
• Get a glimpse into how large language models can be used to ensure communications to healthcare providers and patients are relevant and effective.
• Learn about the metrics applied at each stage of implementation that helped demonstrate business value.

The OPMA summer event is a separate co-located event. A full access ticket is included with your Age of AI ticket.

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