Learn how behavioural psychology techniques (chunking, contrast, microcopy) combined with visualization turns scientific foundations (data packages, publications, RWE) into tailored personal stories that resonaAI,Empathy and more human pharma marketing
te with experts, prescribers, influencers, patients, and advocacy groups.
See how RWE identifies true moments-of-need and supports claim-safe messaging. And, Explore how organizations are integrating patient registries, wearables, and digital health platforms to inform broader messaging and engagement.
From publication reviews to medical writing and training, panelists will share case studies of the tools and people driving change with AI across their organizations.
This event is for phama, biotech, and medtech professionals in Medical Affairs, Brand & Commercial, RWE & Data, Medical Communications/Publications, or Patient Engagement. If your role depends on making complex science resonate across stakeholders, this evening is for you.
National Museum Zürich. The striking ensemble comprises a fairy-tale castle with a stunning modern extension.
