Giovanni Saraceno

• Learn why, according to the 2025 Sales & L&D Transformation Index, only 25% of field teams sustain new behaviors within a quarter when relying on traditional training alone
• Discover how integrating real-time performance insights with targeted micro-learning nudges helps embed critical sales behaviors in days, not months
• See how leading pharma organizations are leveraging AI-enabled platforms to deliver personalized coaching, immersive simulations, and adaptive feedback loops—so field teams adopt the right behaviors faster and maximize brand impact.

In this 80-minute hands-on workshop, attendees will be guided through a 3 stage rapid prototyping and training on agent creation. 

By the end of the session, all modelled agents will be shared with some being built in real time for review.

• Map: Define where agentic workflows add the most value for the sales force. 
• Model: Where to build first: territory planning, incentive schemes or insight gathering.
• Deploy: Guardrails that make it safe at scale: build on escalation control, with the correct humans remaining in the loop.