sfe

Andrew Corso

Sales Force Effectiveness Manager
GSK

Andrew Corso

Sales Force Effectiveness Manager
GSK
CreativityNow

Andrew has been using numbers to solve problems for over a decade. Beneath layers of dust, his storage closet boasts an MSc, which he earned at University of Toronto in Stem Cell Biology, as well as an MBA from the DeGroote School of Business. He started his 8-year-and-counting pharma career at Sanofi Genzyme where he learned about the world of Business Intelligence. From there, he joined GSK Canada where he advanced through roles in forecasting and incentive compensation before stepping into his current position as Sales Force Effectiveness Manager. The common thread throughout Andrew’s career has been telling stories through spreadsheets and graphs.

Speaker's program:

15:50

-

16:20

Measuring Field Force Impact: Evaluating Rep Effectiveness

  • What impact does a sales force have on Rx uptake? And why is answering this question is so difficult?
  • Controls, opportunity cost, gut checks, and other overlooked components of a good analysis.
Andrew Corso
,
Sales Force Effectiveness Manager
,
GSK

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