sfe

Jennifer Meldrum

Co-Founder & Managing Partner
Peak Pharma Solutions

Jennifer Meldrum

Co-Founder & Managing Partner
Peak Pharma Solutions
CreativityNow

Jennifer Meldrum is a 25+ year veteran of sales and operations in contract sales outsourcing. She has implemented more than 100 sales support programs during her tenure working with multi-national and start-up organizations. Jennifer has an in-depth knowledge of the healthcare industry and combines her insight with confidence and acumen when it comes to advising our healthcare partners. She utilizes her knowledge of industry trends to provide coordinated and strategic solutions for clients that optimize their strengths and addresses their challenges. A strong leader, Jennifer seeks out challenges to help drive the healthcare industry forward. Jennifer currently serves as President of the Ontario Pharmaceutical Marketing Association (OPMA), and recently served as President of the Women Leaders in Pharma Executive team. In these two high-profile roles, Jennifer utilizes her leadership skills and dedication to influence and inspire change in the healthcare and pharmaceutical industry. Her business acumen and integrity is an outstanding example for all to follow. Jennifer is passionate about ensuring both clients and staff have a beneficial and positive win/win experience. She has worked hard to develop a culture of excellence at PEAK Pharma. Jennifer’s natural ability as a leader and her unique combination of integrity and knowledge means she is recognized as a business owner who leads the way with energy, transparency, new ideas and creative solutions.

Speaker's program:

9:00

-

9:40

Do We Still Need Sales Reps? The Role of Reps in Today’s Commercial Model

  • How to maximize the distinct yet complementary roles of medical and sales teams to increase HCP trust and engagement
  • Define the evolving rep profile, balancing product expertise with relationship-building in a digital-first world
  • Balancing the role of reps as product and therapy area communicators vs relationship and trust makers
Jennifer Meldrum
,
Co-Founder & Managing Partner
,
Peak Pharma Solutions
Adam Elliott
,
National Sales Director, Oncology
,
Takeda Canada
Kul Riar
,
Marketing Strategist
,
BMS Canada
Nadia Caruso
,
Head of Oncology, Canada,
,
AbbVie

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