Pharma AI — Speaker

Sebastien Gerega

Practice Leader, Consulting & Analytics

IQVIA Canada

CreativityNow

As Practice Leader for IQVIA Canada’s Consulting & Analytics team, Sebastien plays a pivotal role in driving organizational growth and shaping client success. Sebastien leads a diverse and dedicated team of experts that deliver insightful market analytics and superior commercial strategies to life sciences organizations. Using unparalleled data and advanced technology, the Consulting & Analytics team provides solutions for promotional effectiveness, salesforce excellence, launch planning, and portfolio optimization. Having joined IQVIA in 2012, Sebastien quickly rose through the organization to become a trusted senior member in the consulting team and is widely recognized by clients as a subject matter expert and valued partner.

Speaker's program:

11:40

12:05

Leveraging Longitudinal Data & Patient Insights to Inform Field Force Strategy

Use AI/ML-powered longitudinal data to identify patients and prioritize physicians based on real-world treatment patterns and predictive indicators.
Integrate patient-centric insights into field planning to enable more personalized, timely, and impactful HCP engagement.
Activate influence networks to guide territory strategy and maximize the reach and effectiveness of field activities.

Sebastien Gerega

Sebastien Gerega

Practice Leader, Consulting & Analytics

IQVIA Canada

Speaker's program:

11:40

12:05

Leveraging Longitudinal Data & Patient Insights to Inform Field Force Strategy

Sebastien Gerega

,

Practice Leader, Consulting & Analytics

,

IQVIA Canada

Join us November 26, Toronto

Join us at SFE Canada. Oct 2, Toronto.

Join us at Age of AI, Europe. March 4.

Join us at Age of AI, Canada. June 17, Toronto.

Events