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Sebastien Gerega

Practice Leader, Consulting & Analytics
IQVIA Canada

Sebastien Gerega

Practice Leader, Consulting & Analytics
IQVIA Canada
CreativityNow

Speaker's program:

11:10

-

11:40

Case Study On The Importance of Rising Opinion Leaders (ROL): How to Accelerate Rare-Disease Care in Canada

  • Hear how identifying and supporting Rising Opinion Leaders (ROL) can lead to faster paths to diagnosis and treatment.
  • Why a holistic, trust-based engagement, focused on a clinician’s scientific and digital footprint, can encourage genuine knowledge-sharing and avoids over-reliance on legacy “top prescriber” metrics.
  • Push Rising-Opinion-Leader signals into existing field-force tools, showing how data and light-touch analytics can drive field force next-best-actions, improving engagement and commercial ROI.
Sebastien Gerega
,
Practice Leader, Consulting & Analytics
,
IQVIA Canada

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