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Simon Jeffries

Founder, UK Special Forces Operator Turned Performance Coach
The Natural Edge

Simon Jeffries

Founder, UK Special Forces Operator Turned Performance Coach
The Natural Edge
Age of AI Europe 2026

Simon Jeffries is a former UK Special Forces operator turned performance coach. After completing multiple combat tours Simon left to set up The Natural Edge, a coaching company training high performance under any condition. Simon has deconstructed his knowledge, training, and experience from Special Forces into a battle-tested operating system for leaders.

Speaker's program:

15:00

-

15:20

Remain Unshakeable in the Age of AI: How to Stay Disciplined When Everything Is Moving

  • In a world where AI accelerates change faster than teams can process it, discipline is your competitive advantage.
  • Learn how to stay focused, energised, and adaptable when the ground keeps shifting. 
  • Hear from an ex-special forces & tier-1 performance coach on how to make discipline your operating system, and not just a feeling.  

‍Outcome: Leave with a practical framework to lead yourself and your team with clarity, control, and confidence.

‍

Simon Jeffries
,
Founder, UK Special Forces Operator Turned Performance Coach
,
The Natural Edge

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