Frank Fascinato is the President & Founder of Treviso Consulting, bringing over 20 years of experience in the pharmaceutical sector across sales, training, marketing, commercial operations, and senior leadership. Known for his high-energy and authentic leadership, Frank helps organizations and individuals unlock their potential through insight-driven consulting and personalized coaching. At GSK, he played a pivotal role in transforming the respiratory business by leading bold innovation in both strategy and execution, and by scaling AI-enabled commercial optimization from pilot to national rollout. Today, Frank continues to champion innovation and empower the next generation of pharma leaders, transforming complex challenges into clear, actionable solutions that drive sustainable growth.