sfe

Frank Fascinato

President & Founder
Treviso Consulting

Frank Fascinato

President & Founder
Treviso Consulting
CreativityNow

Frank Fascinato is the President & Founder of Treviso Consulting, bringing over 20 years of experience in the pharmaceutical sector across sales, training, marketing, commercial operations, and senior leadership. Known for his high-energy and authentic leadership, Frank helps organizations and individuals unlock their potential through insight-driven consulting and personalized coaching. At GSK, he played a pivotal role in transforming the respiratory business by leading bold innovation in both strategy and execution, and by scaling AI-enabled commercial optimization from pilot to national rollout. Today, Frank continues to champion innovation and empower the next generation of pharma leaders, transforming complex challenges into clear, actionable solutions that drive sustainable growth.

Speaker's program:

9:40

-

10:00

Buy It vs. Buy-In: Reimagining SFE

  • Redefine SFE by aligning strategic goals with field realities and team input
  • Move from rigid KPIs to outcome-driven OKRs that adapt to today’s commercial landscape
  • Empower reps to co-create territory plans, increasing ownership, motivation, and performance

Frank Fascinato
,
President & Founder
,
Treviso Consulting

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