October 23 | Virtual event

Accelerating Medical Affairs

Harnessing Generative AI (Gen AI) for
 evidence, engagement, and impact
Register Free now!

The future of Medical Affairs is here and it’s powered by Generative AI.

Generative AI isn’t just a buzzword it’s already transforming how Medical Affairs teams uncover evidence, create content, engage stakeholders, and prove impact. But knowing where to start and how to implement it safely is the real challenge.
‍
Join us to explore real-world case studies that show how AI is being applied today in literature reviews, scientific content development, stakeholder engagement, and performance analytics - all while staying compliant and scientifically sound.
‍
If you're looking to future-proof your function without compromising on regulatory trust or scientific integrity, this is the event for you.
Register Today!

What you'll learn:

Maximise the relevance of medical evidence
Explore how Gen AI can support the gathering, analysis, and sharing of evidence to meet both internal and external needs.
Gen AI and digital tools for content creation
From congresses to webinars, Gen AI is transforming how you can create and localise content for more personalised HCP interactions.
Cross functional collaboration
Explore how to better align with commercial teams to boost efficiency, agility, and show measurable commercial impact.

Inspiring Speakers!

Paul Kerrison

Head of Generative AI
ITV

Emma Vitalini

Head of Global Medical Digital Strategy
Amgen

Gareth Worthington

Head of Global Clearance
UCB

Dr. Will McCully

Co-founder & Director
AITHENA

Ridwaan Jhetam

Senior Vice President: Head of Worldwide Medical Affairs Hematology
BMS

Simba Mavhunga

Senior Medical Advisor – Cardio-Renal & Digital Health
Bayer

Michael Zaiac

Head of Medical Affairs Oncology Europe and Canada
Daiichi Sankyo

Jared Wels, PhD

Practice Leader, AI & Innovation
Real Chemistry Medical Communications

Sahar Alothman

Global Scientific Director
AstraZeneca

See their bios here

AGENDA

12:00

-

12:30

Smarter Training for Smarter Conversations: Gen AI for MSL Training and Readiness

  • Elevate MSL Impact: Learn how MSLs can transition from data carriers to strategic partners through innovative engagement strategies and adaptive, AI-driven training tools.
  • Enhance Learning Efficiency: Discover how Gen AI and patient case-based simulations can provide on-demand, realistic HCP interaction practice aligned with adult learning principles.
  • Ensure Training Excellence: Explore best practices for maintaining accuracy, compliance, and human oversight in AI-powered learning environments for MSL development
Jared Wels, PhD
,
Practice Leader, AI & Innovation
,
Real Chemistry Medical Communications
Sahar Alothman
,
Global Scientific Director
,
AstraZeneca

12:30

-

12:55

An Introduction to Gen AI for Medical Affairs

  • A not-so-technical explanation of what Gen AI is and how it works
  • The capabilities, advantages, and challenges of Gen AI for medical teams
  • The current state of how medical teams are using Gen AI today
  • A framework for identifying high-value Gen AI use cases in Medical Affairs
Michael Zaiac
,
Head of Medical Affairs Oncology Europe and Canada
,
Daiichi Sankyo

12:55

-

13:20

Prompting: Getting the Most from Gen AI Tools

Outside-in expert!

  • A clear explanation of how large language models work (e.g., ChatGPT), and how you should speak to them.
  • Best practices for effectively and safely using LLMs for literature reviews and scientific slide decks
  • Inspiring examples of prompting in action
Paul Kerrison
,
Head of Generative AI
,
ITV

13:20

-

13:30

Break

13:20

-

13:30

Break

13:30

-

13:55

Content Execution: Scaling Medical Content with Gen AI

  • The most common use cases and recommended AI tools (e.g., Jasper, Writer)
  • How Gen AI can support writing, editing, and summarizing scientific content
  • Key considerations for maintaining quality and compliance in AI-generated content
Gareth Worthington
,
Head of Global Clearance
,
UCB

13:55

-

14:20

Starting Safely: Piloting Gen AI in Medical Affairs

  • Regulatory, ethical, and reputational risks of using AI in scientific communications
  • Identifying low-risk AI tools to pilot for immediate impact
  • A framework for assessing, validating, and onboarding AI tools with cross-functional input
Emma Vitalini
,
Head of Global Medical Digital Strategy
,
Amgen

14:20

-

14:50

AI-Powered MLR review is coming - are you ready?

  • How GenAI Is Reshaping the MLR Review Landscape
  • Navigating the Risks: What You Need to Know
  • Looking Ahead: The Future of Compliance in the Age of AI
Dr. Will McCully
,
Co-founder & Director
,
AITHENA

14:50

-

15:20

Panel Discussion: Real-World Applications of Gen AI, today

  • Expert-led discussion on successful Gen AI applications in Medical Affairs
  • Overcoming challenges and leveraging lessons learned
  • Interactive Q&A to address audience-specific concerns
Ridwaan Jhetam
,
Senior Vice President: Head of Worldwide Medical Affairs Hematology
,
BMS
Simba Mavhunga
,
Senior Medical Advisor – Cardio-Renal & Digital Health
,
Bayer

"Thanks for pulling together such great talks that included real-world applications and practical take-aways”

PharmaBrands Previous Attendee

Our Partners

Industry-Leading Solution Providers

Thank you to our partners for bringing valuable insights to the PharmaBrands community. 

Does your company have a unique perspective, a strong voice and meaningful insights?  

Contact Kate@pharmabrands.ca to talk about partnership opportunities.

Register Now

Register Now

Powered by Propeller Events Inc.

© All rights reserved
ContactTerms & ConditionsPartnerPrivacy
Events
Creativity NowAge of AI EuropeAge of AI Canada, 2025 Age of AI Canada, 2024SFEMedical