Q3 | Virtual event

Accelerating Medical Affairs

Harnessing Generative AI (Gen AI) for evidence, engagement, and impact
Register now for free

The future of Medical Affairs is here and it’s powered by Generative AI.

Generative AI isn’t just a buzzword it’s already transforming how Medical Affairs teams uncover evidence, create content, engage stakeholders, and prove impact. But knowing where to start and how to implement it safely is the real challenge.
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Join us to explore real-world case studies that show how AI is being applied today in literature reviews, scientific content development, stakeholder engagement, and performance analytics - all while staying compliant and scientifically sound.
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If you're looking to future-proof your function without compromising on regulatory trust or scientific integrity, this is the event for you.

What you'll learn:

Maximise the relevance of medical evidence
Explore how Gen AI can support the gathering, analysis, and sharing of evidence to meet both internal and external needs.
Gen AI and digital tools for content creation
From congresses to webinars, Gen AI is transforming how you can create and localise content for more personalised HCP interactions.
Cross functional collaboration
Explore how to better align with commercial teams to boost efficiency, agility, and show measurable commercial impact.

Inspiring Speakers!

Emma Vitalini

Head of Global Medical Digital Strategy
Amgen

Gareth Worthington

Head of Global Clearance
UCB

Ridwaan Jhetam

Senior Vice President: Head of Worldwide Medical Affairs Hematology
BMS

Simba Mavhunga

Senior Medical Advisor – Cardio-Renal & Digital Health
Bayer

Michael Zaiac

Head of Medical Affairs Oncology Europe and Canada
Daiichi Sankyo

See their bios here

AGENDA

12:00

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12:10

Welcome & Opening Remarks

  • How to get the most out of a virtual event
  • Brief overview of the agenda and key themes

12:10

-

12:30

Opening Keynote

12:30

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12:55

An Introduction to Gen AI for Medical Affairs

  • A not-so-technical explanation of what Gen AI is and how it works
  • The capabilities, advantages, and challenges of Gen AI for medical teams
  • The current state of how medical teams are using Gen AI today
  • A framework for identifying high-value Gen AI use cases in Medical Affairs

12:55

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13:20

Prompting: Getting the Most from Gen AI Tools

  • A clear explanation of how large language models work (e.g., ChatGPT)
  • Best practices for effectively and safely using frontier models
  • A prompting framework for literature reviews and scientific slide decks
  • Examples of prompting in action!

13:20

-

13:45

Content Execution: Scaling Medical Content with Gen AI

  • The most common use cases and recommended AI tools (e.g., Jasper, Writer)
  • How Gen AI can support writing, editing, and summarizing scientific content
  • Key considerations for maintaining quality and compliance in AI-generated content

13:45

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14:10

Starting Safely: Piloting Gen AI in Medical Affairs

  • Regulatory, ethical, and reputational risks of using AI in scientific communications
  • Identifying low-risk AI tools to pilot for immediate impact
  • A framework for assessing, validating, and onboarding AI tools with cross-functional input

14:10

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14:40

Measuring ROI in Medical Affairs

  • Key metrics for assessing Medical Affairs impact
  • Demonstrating value through AI-enhanced analytics
  • Linking Medical Affairs activities to business outcomes
  • Best practices for reporting and showcasing ROI

14:40

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14:50

Break

14:40

-

14:50

Break

14:50

-

15:20

Panel Discussion: Real-World Applications of Gen AI

  • Expert-led discussion on successful Gen AI applications in Medical Affairs
  • Overcoming challenges and leveraging lessons learned
  • Interactive Q&A to address audience-specific concerns

15:20

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15:50

Closing Keynote

15:50

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16:00

Closing Remarks

"Thanks for pulling together such great talks that included real-world applications and practical take-aways”

PharmaBrands Previous Attendee

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