Ideas that SPARK CHANGE. Real Chemistry & Pharma Brands

Create Smarter, Faster & More Human

healthcare Marketing with AI

Join us November 13 for an exclusive meet-up in Indianapolis!

Hear how healthcare marketing and communication leaders are experimenting, adapting and moving at the speed of change with AI. 

This free event will show how AI is driving day-to-day efficiency, refining and personalizing HCP messaging and scaling campaigns with confidence. Learn the practical plays you can apply today, and how small experiments turn into big wins!  

This event is for Life Science, biotech, and medtech professionals only, you can register opposite:

Special thanks to the event sponsor, Real Chemistry.

Expert Speakers

Lois-an Gregory

Strategy and Insight Lead, Health & Wellness, Google

Lois ("Loy") Gregory is a design thinker, motivator and CXO-whisperer. At Google, she leads health & wellness research, strategy & insights - anticipating and answering the big questions that support data-driven decision making and transform industries. Outside of the office, she’s passionate about community, wellness & medicine, culture and the arts. Based in NYC, you can often find her at the museum, art galleries or at dinner with friends.

Jeremy Rogers

Vice President of Patient and Consumer Experience at Indiana University Health

Jeremy leads the customer experience function of Indiana’s largest and most comprehensive health system. With over 20 years of experience across multiple industries, he has successfully led and developed agile, product-focused teams that have revolutionized customer-facing experiences and enhanced digital capabilities. A native Hoosier, Jeremy holds a bachelor’s degree in economics from Indiana University.

Georgia Twersky

Marketing Manager for Digital Solutions, Roche Diagnostics

Georgia Twersky is currently a Marketing Manager for Digital Solutions at Roche Diagnostics. Bringing to the table a background in business operations and sales enablement, Georgia is responsible for portfolio strategy for Roche's suite of digital products supporting the digitization of pathology labs. Outside of her role, she is an EverydayAI Champion helping build AI literacy for Roche employees. She holds an undergraduate degree in International Economics from the University of Notre Dame and a Masters in Business Administration from Purdue Global University. 

Bert Vargas

Bert Vargas, MD, FAAN, Adjunct Clinical Professor of Neurology

Alyson Hagert

President, Digital and Social Media, Real Chemistry

Over the past decade, Alyson Hagert has gone from helping interpret some of the FDA’s earliest social media guidance to leading the industry’s largest healthcare-only social and digital team as President of Social & Digital Activation at Real Chemistry. She oversees global work across Integrated Communications, Advertising, Medical Education, and influencer initiatives for both HCP and patient audiences.​

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An Evening of Inspiraiton

AGENDA

5.00PM

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5.30PM

Arrival & Networking

5.30

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5.50PM

What Google's AI Revolution Means for Healthcare Brands

When Google’s Nano Banana drew in 10 million new users, it’s a clear signal that the rules have changed. This session will unpack how Google’s latest AI innovations, from DeepMind research to Gemini’s creative tools, are giving companies a new reality in which to work: AI speed with precision, and scale with safety. Learn how to spot these signals and use them to your personal and professional advantage.

Lois-An Gregory, Strategy and Insight Lead, Health & Wellness, Google

5.50PM

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6.10PM

Case Study: How Indiana University Health Has Embedded Gen AI into Daily Marketing

Indiana University Health is proving that generative AI can make healthcare marketing faster, more empathetic and still trusted. Jeremy Rogers, VP of Patient and Consumer Experience, will share how his team uses AI to uncover patient insights and create campaigns that resonate without compromising ethics or compliance.

Jeremy Rogers, Vice President of Patient and Consumer Experience at Indiana University Health

6.10PM

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6.50PM

A Practical Panel on the Value of AI Literacy

How AI tools and workflows are driving efficiencies and improved outcomes in marketing and med comms.

Bert Vargas, MD, FAAN, Adjunct Clinical Professor of Neurology
Kyle Moore,
MPH, Zone Business Director, Travere Therapeutics
Georgia Twersky, MBA, Marketing Manager, Digital Solutions, Roche Diagnostics
Briana Belford, Practice Leader, Real Chemistry
Alyson Hagert, President, Social/Digital Activation, Real Chemistry

6.50PM

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8.00PM

Networking

Who should attend

This event is for phama, biotech, and medtech professionals in Brand & Commercial, Medical Affairs. RWE & Data, Medical Communications/Publications, or Patient Engagement. If your day could be made easier with little help from AI, this event is for you.

Stunning venue

Enjoy the charm and relaxed atmosphere at the historic Tinker House!

  • Address: Tinker House, 1101 E. 16th St. Indianapolis, IN 46202
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