Chris Barth

The advent of Generative AI has sparked fresh possibilities for computational creativity in marketing. Indeed, this year’s Contagious Radar survey found that 41% of senior marketers believe Gen AI represents the biggest disruptive force to our industry since the dawn of the internet. But in a world where deepfakes are being increasingly weaponised by bad actors, how can we harness these tools for positive growth? Whether you believe in art or algorithms, understanding the capabilities of artificial intelligence should be a top priority for any future fit marketer. This session will explore the AI trend through the lens of some of the smartest work using the tech.

You’ll learn /

• How brands from the worlds of automotive, food, healthcare, telco, travel, toys and more are using AI
• Revealing insights from both marketing leaders and AI luminaries
• About the various ways that artificial intelligence is reshaping the advertising industry

‍