Age of AI Canada

Explore the near-term trends shaping the AI landscape right now: the rise of world models and synthetic data, the acceleration of robotics, the emergence of agents and agentic workflows, the evolution of the agentic organisation, and the transformation of commerce, content and user interfaces through generative systems.

• Insights that drive the next best action rely on one critical element: trusted data. This session will share IQVIA’s journey into agentic AI. From product iteration to market impact, get a first-hand look at what it takes to ensure your insights can be trusted.
• See how complex market questions are broken into sub-tasks to retrieve the exact data needed for rapid, accurate market insights, helping leaders make decisions at the speed of change.
• Exclusive case study: Hear how a leading life sciences company accelerated its time to insight, improved operational efficiency, and scaled AI-enabled analytics across the organisation, resulting in faster decision-making and greater business impact

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• See how brands can create personalised interactions by understanding individual needs in real time.
• Show up relevant on the first interaction with a defensible, auditable “why this HCP, why now” reducing wasted calls and increasing credibility.
• Differentiate your brand by ensuring your insights drive actions, resulting in smarter targeting & not more noise.

• Learn how to spot real influence early, so launches and message adoption spread through peer networks.
• Create a compliance-safe model to capture and curate frontline clinical signals (MSL insights, RWE, peer consults) into usable learning.
• Leave with a shared operating language (KOL to COL) that enhances cross functional opportunity, turning uncertainty into action

• This panel will cut through the noise and show what’s working, what isn’t and what work needs to be done in order for agencies and clients to benefit from AI. 
• From marketing, to compliance, the panelists will show practical applications of AI tools that enhance the client agency model, value and output, not erode it.
• Panelists will also share how colleagues from legal, compliance & ethics are critical partners for long-term AI success.

• Exclusive adoption and outcome data on rollout of AI coaching across multiple life science companies.
• See what “good” looks like in a scaled rollout: how trust was built and maintained. And how product updates are needed to meet end users' needs.
• Advance your personal and team's potential with instant, personalized coaching.

• Follow-up case study on the real-world deployment of an agentic AI clinical advisor across CABG patients pre- and post-surgery: what worked, what surprised us, and where challenges remain.
• Insights from over 50 patient experiences, including early findings from post-pilot surveys and anonymized excerpts from patient–AI interactions
• What these findings mean for the future of patient support and life sciences engagement.

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In this 90mins hands-on workshop, attendees will be guided through a 3 stage rapid prototyping and training on Agent creation. By the end of the session, all modelled agents will be shared with some being built in real time for review.

• Map: Define where “AI-first” Agentic workflows add the most value: new roles & new goals.
• Model: Where to build first: PSP, Marketing ops automation, content/version control, insight-to-brief.
• Deploy: Guardrails that make it safe at scale: build on escalation control, with the correct humans remaining in the loop.

• As agents reshape content discovery, your future campaigns must become AI & agent-readable.
• Develop an internal content production roadmap that is designed for future AI acceptance.
• How to get found when search becomes a conversation. And how to remain compliant at scale.