June 18, Globe & Mail Centre, TO
Codie Black is an Omnichannel Media Lead with over 10 years of experience specializing in platform governance within regulated environments. She leads media strategy across the campaign lifecycle, from early planning through to in-market execution, ensuring plans are built for how platforms actually behave and remain aligned to compliance once live.
AI-driven platforms continuously optimise messaging, delivery and targeting in ways that are not built for regulatory alignment. In this short, punchy session, explore why MLR approval is no longer the finish line, and the key questions pharma leaders need to ask before campaigns go live.
