
Nicole Serena is a global pharmaceutical strategist with more than 30 years of industry experience. She is the CEO of PSP Solutions Inc. and Founder & Managing Director of INK Global™ and INK Americas, advising pharmaceutical companies on patient access strategy, specialty pharmacy networks, and the design and governance of Patient Support Programs. Nicole has worked with more than 35 pharmaceutical manufacturers across Canada and internationally, helping organizations strengthen access infrastructure and improve financial oversight of complex support programs. She is the creator of FAA$T™, a patented financial governance platform that enhances transparency, audit readiness, and financial accuracy within pharmaceutical programs. A frequent conference speaker, Nicole also leads executive education initiatives focused on patient access, policy, and healthcare innovation.

In this 90mins hands-on workshop, attendees will be guided through a 3 stage rapid prototyping and training on Agent creation. By the end of the session, all modelled agents will be shared with some being built in real time for review.