age-of-ai-canada-event-2026
sales-excellence-2026

Bryan Saraka

Director, Customer Excellence
Novartis

Bryan Saraka

Director, Customer Excellence
Novartis
Age of AI Canada, 2026
Sales Excellence, 2026

Bryan Saraka is the Director of Customer Excellence at Novartis, where he leads the intersection of strategy and healthcare innovation. With a career spanning from field-based sales to global operational leadership, Bryan is known for his ability to translate complex technology into practical solutions. He is a firm believer in using AI as a strategic intervention to bridge the gap between data and people, ultimately creating a more seamless and personalized experience across the healthcare ecosystem

Speaker's program:

14:30

-

14:50

Does Coaching Actually Improve Sales Performance?

Sales coaching has been around since sales began, but what actually works? In this candid session, Bryan Saraka will shine a light on the good, bad and ugly approaches to coaching. Covering:

  • What effective sales coaching actually looks like in the age of AI - beyond ride-alongs, call reviews, and activity management.
  • Practical examples of how managers are using CRM insight, customer data, and AI-supported feedback to guide reps.
  • The critical importance of culture to improve rep confidence, strengthen customer relationships, and drive sales performance.
Bryan Saraka
,
Director, Customer Excellence
,
Novartis

13:30

-

15:00

Working Session: Agent Design Studio + Build - From Workflow Map to Working Prototype

In this 90mins hands-on workshop, attendees will be guided through a 3 stage rapid prototyping and training on Agent creation. By the end of the session, all modelled agents will be shared with some being built in real time for review.

  • Map: Define where “AI-first” Agentic workflows add the most value: new roles & new goals.
  • Model: Where to build first: PSP, Marketing ops automation, content/version control, insight-to-brief.
  • Deploy: Guardrails that make it safe at scale: build on escalation control, with the correct humans remaining in the loop.
Daanyaal Bandukwala
,
Principle and Managing Director Next Vision Group
,
Founder and Managing Director, INK Global™ & INK Americas.
Nicole Serena
,
Founder & Managing Director
,
Founder and Managing Director, INK Global™ & INK Americas, CEO, PSP Solutions Inc
Bryan Saraka
,
Director, Customer Excellence
,
Novartis
Alok Kanti
,
President International
,
Apotex

Join us November 26,  Toronto

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