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Mathilde Bihan

Head of Modernization & Strategic Projects
Sanofi

Mathilde Bihan

Head of Modernization & Strategic Projects
Sanofi
Age of AI Canada, 2026

Mathilde BIHAN leads Modernization and Strategic Projects for General Medicine at Sanofi, where she champions AI integration to support commercial strategies. With extensive international experience across Asia, Europe and North America, Mathilde has spearheaded groundbreaking AI initiatives that revolutionize HCP engagement. Her expertise has been essential in rapidly scaling GenAI content creation platforms and team capabilities while maintaining compliance and brand integrity. Mathilde's forward-thinking leadership in AI strategies continues to shape how pharmaceutical companies connect with healthcare professionals in the digital age

Speaker's program:

9:50

-

10:10

Case Study: Sanofi's practical AI approach to content creation

  • Discover how Sanofi leverages GenAI for content, enabling precise customization and brand consistency while scaling efficiently across markets.
  • See how AI transforms Sanofi's healthcare communications by balancing personalization with compliance, creating meaningful engagement that matters.
Mathilde Bihan
,
Head of Modernization & Strategic Projects
,
Sanofi
Curtis Fichtner
,
Senior Brand Manager
,
Sanofi

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