Sales coaching has been around since sales began, but what actually works? In this candid session, Bryan Saraka will shine a light on the good, bad and ugly approaches to coaching. Covering:
- What effective sales coaching actually looks like in the age of AI - beyond ride-alongs, call reviews, and activity management.
- Practical examples of how managers are using CRM insight, customer data, and AI-supported feedback to guide reps.
- The critical importance of culture to improve rep confidence, strengthen customer relationships, and drive sales performance.
