June 18, Globe & Mail Centre, TO
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Agenda
Speakers
Event OVER
Pharma
ai
9:00
-
9:40
Jennifer Meldrum
Do We Still Need Sales Reps? The Role of Reps in Today’s Commercial Model
How to maximize the distinct yet complementary roles of medical and sales teams to increase HCP trust and engagement
Define the evolving rep profile, balancing product expertise with relationship-building in a digital-first world
Balancing the role of reps as product and therapy area communicators vs relationship and trust makers
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Other
Sessions
8:55
-
9:05
Neil Follett
Welcome to the Age of AI!
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9:05
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9:35
Kapil Parakh
Opening Keynote by Google
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9:35
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10:00
Simon Smith
Superintelligence tsunami: strategic imperatives for pharma in the face of cheap, powerful, and abundant AI on demand
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