Pharma
ai

9:00

-

9:40

Jennifer Meldrum

Do We Still Need Sales Reps? The Role of Reps in Today’s Commercial Model

  • How to maximize the distinct yet complementary roles of medical and sales teams to increase HCP trust and engagement
  • Define the evolving rep profile, balancing product expertise with relationship-building in a digital-first world
  • Balancing the role of reps as product and therapy area communicators vs relationship and trust makers
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