Pharma
ai

11:10

-

11:40

Sebastien Gerega

Leveraging Longitudinal Data & Patient Insights to Inform Field Force Strategy

  • Use AI/ML-powered longitudinal data to identify patients and prioritize physicians based on real-world treatment patterns and predictive indicators.
  • Integrate patient-centric insights into field planning to enable more personalized, timely, and impactful HCP engagement.
  • Activate influence networks to guide territory strategy and maximize the reach and effectiveness of field activities.
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