Pharma
ai

15:10

-

15:40

Mathew Cooper

Buy It vs. Buy-In: Reimagining SFE

  • Redefine SFE by aligning strategic goals with field realities and team input
  • Move from rigid KPIs to outcome-driven OKRs that adapt to today’s commercial landscape
  • Empower reps to co-create territory plans, increasing ownership, motivation, and performance

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