Age of AI, London

Where AI Propels Pharma Marketing & Communications

March 4, 2025, London

Age of AI London is the must attend event for AI, marketing, medical and communication teams looking to enhance their campaigns and careers with AI.
If you want the skills and ideas that will set you up for AI success...
JOIN THE WAITLIST
AI Driven Commercialisation
Accelerate content creation, streamline operations and improve HCP & patient engagement through AI.
Build your AI Eco-System
Learn from proven companies with trusted data sets that pharma can safely adopt now!
Scale AI Content Safely
Stay aligned EU policy, understand copyright & data risks by applying proven governance frameworks to your future campaigns.
Save Campaign Costs with AI
Learn about the cost savings and efficiency gains being achieved by leading pharma and their associated agencies.

AGENDA

9:00

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9:30

Opening Keynote

9:00

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9:30

Opening Keynote

9:30

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10:00

Building for what’s next: Lessons learned from three years’ application of generative AI in healthcare communications

  • Learn how advanced contextual techniques like Retrieval-Augmented Generation (RAG) can accelerate the time to value for life science companies. 
  • Organizational change companies should consider.
  • Evolving models whenworking with partners.
  • What works; what doesn’t work yet; and what to do about it right now. 

10:00

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10:30

Achieve 50% more in 50% less time. Gen AI use cases that people love in pharma marketing.

  • Discover the AI tools and strategies that cut time-to-market in half, while driving marketing results.
  • Learn how leading pharma brands can transform their campaigns with AI-driven insights, achieving higher ROI with fewer resources.

10:30

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11:00

Break

10:30

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11:00

Break

11:00

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11:40

Panel: Industry’s leading experts unveil their top goals for generative AI to support HCPs and patients.

  • Industry leaders will share their strategic focus for 2025 and beyond, emphasizing AI-driven efficiency, personalization & the digital innovations being embedded across the organization.

11:40

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12:10

From months to minutes: Discover the insight gathering tools and datasets driving business at the speed of need.

  • Explore cutting-edge tools that turn months of data analysis into actionable insights in just minutes, accelerating decision-making.
  • Uncover the latest datasets and Gen AI-powered platforms that empower businesses to stay ahead of market shifts and customer demands in real time.

12:10

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12:30

Navigating the legal landscape: Intellectual property, ethical, and legal implications of generative AI in commercial activity.

  • Understand the ownership issues surrounding AI-generated content.
  • Get the latest update on EU & Global laws and how they apply to your next project.
  • Case study highlighting unique challenges in AI-related IP disputes.

12:30

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13:10

Lunch

12:30

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13:10

Lunch

13:10

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14:00

Breakout workshops

13:10

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14:00

Breakout workshops

14:00

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14:30

Case study on omni-channel victory, a behind the scenes deep dive on generative AI successful execution.

  • Enhanced Omni-channel: How AI has dramatically improved engagement and whilst reduced cost in HCP engagement.
  • The AI platforms that drive actionable insights resulting in brands being able to deliver personalisation at scale.
  • How internal alignment and regulatory synergy overcame led to rapid success.

14:30

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14:50

Break

14:30

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14:50

Break

14:50

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15:20

Panel: The Generative AI-powered agency: the benefits and risks clients must consider with this new agency model.

  • Hear from leading agencies on the possibilities towards increasing value through generative AI capabilities.
  • Learn how Gen AI may be deployed for pharma marketing and communication campaigns.
  • Understand the risks and benefits before procuring an “AI-powered” agency.

15:20

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16:00

The MLR Challenge - how generative AI accelerates time to approval at scale.

  • Session in development in collaboration with ABPI and life science compliance experts.

16:00

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16:30

Remain relevant: align with AI applications in hospitals.

  • Understand the transformations underway in hospitals and broader health systems. From streamlined hospital workflows, to diminishing administrative overheads that help elevate patient care quality.
  • Discover the imperative for life science companies to evolve and integrate these tech-driven advancements to maintain relevance and foster meaningful connections with healthcare professionals.
  • Hear about an unmet need, that through collaboration and technology, could result in significant uplift in the diagnosis and treatment of multiple rare conditions.

16:30

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17:00

Closing Keynote Topic TBD

16:30

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17:00

Closing Keynote Topic TBD

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