Join us to explore how AI is changing the way health information is discovered, interpreted, and shared.
Healthcare discovery is becoming increasingly AI-driven and non-linear. Patients and healthcare professionals are no longer following a simple path from search engine to website. Instead, AI platforms are synthesizing information into direct answers - changing how brands, evidence, and messages are found and presented.
In this webinar, we'll look at what this shift means for pharma teams, how GEO differs from traditional SEO, and practical steps for building a strategy designed for an AI-driven environment.
What you'll learn:
The shift from search to AI answers
Understand how healthcare discovery is changing and why AI-driven journeys are fundamentally different from traditional search. Learn why GEO is not simply SEO with a new name.
What GEO is and how to win
Understand the signals and content characteristics that influence AI visibility, including authority, structure, relevance, and answer-ready content.
What it takes to deliver a GEO project in pharma
A practical look at what teams should consider when starting a GEO initiative, including common challenges, ways of working, and where to begin.


Mansee Jajoo is Director, Channel Enablement Expert at Astellas, with over 15 years of experience leading enterprise-scale digital transformation across Medical Affairs and Commercial organizations. She specializes in building compliant, scalable channel ecosystems that connect scientific evidence with meaningful HCP engagement in highly regulated environments. At Astellas, Mansee leads global channel enablement and non-promotional solution strategy. She is a pioneer in SEO/GEO (Search and Generative Engine Optimization) and GenAI‑enabled content strategies, helping content become more discoverable, trusted, and actionable across global markets.

Kate is an events and client services leader in life sciences. She’s currently helping delivering high-impact industry events, education and training. Previously, she led client services at AMP27 and held senior leadership roles at Havas Lynx, guiding complex pharma accounts and cross-functional teams. Earlier in her career, she co-founded CreateHealth.io, an open innovation platform designed to connect industry, patients, caregivers and clinicians to turn real-world insight into better healthcare products and services. She also served as Managing Director at eyeforpharma, owning P&L responsibility, leading a 30+ person team, opening new markets, and scaling flagship events with strong commercial growth.

Bio coming soon
Free pre-read report
Get the most out of the upcoming webinar, by readaing our free report (click the image opposite).
Learn to influence AI-generated brand narratives by shifting from traditional SEO to Generative Engine Optimization (GEO). The report provides frameworks to improve content authority, migrate invisible PDFs to crawlable formats, and adopt "share of answer" as a primary metric to ensure accurate AI visibility.