From navigating an era of knowledge abundance to earning greater trust, attention and engagement, discover the shifts, pressures and opportunities set to reshape pharma marketing in 2027
Three forces - the new wave of MFN-style US pricing deals, China’s rapid ascent to roughly a third of the world’s innovative pipeline, and AI’s acceleration of R&D and commercial execution — are redrawing where pharma value is created and captured. I would benchmark how CH can potentially respond, then close with a practical playbook for leaders based here.
Hear from a leading clinician on the realities of where artificial intelligence can genuinely support clinicians. Focusing on endometriosis ultrasound, this session will explore what AI can do now and where the complexities of women’s health make implementation far more challenging.
Why meaningful AI adoption starts at the top, and what leaders need to understand, communicate and champion to turn AI ambition into real-world adoption.
Key learnings and what in store for the next meet-up
This event is for phama, biotech, and medtech professionals in Medical Affairs, Brand & Commercial, RWE & Data, Medical Communications/Publications, or Patient Engagement. If your role depends on making complex science resonate across stakeholders, this evening is for you.
National Museum Zürich. The striking ensemble comprises a fairy-tale castle with a stunning modern extension.