Ideas that SPARK CHANGE. Real Chemistry & Pharma Brands

Pharma 2027: Commercial Realities: Shaping Pharma's Next Year

As commercial leaders prepare for 2027, the stakes are rising, and so is the pressure to deliver impact, fast.

At the next Real Chemistry x PharmaBrands Meetup, we’ll explore the forces shaping pharma in 2027; from new marketing opportunities and global pricing and access pressures, to evolving clinician needs and the leadership capabilities required to turn AI opportunity into real-world impact.

Special thanks to the event sponsor, Real Chemistry.

Join us Nov 25 at the stunning Landesmuseum, Zurich, by signing up opposite.

Expert Speakers

Marco Andre

VP, AI Literacy, Johnson & Johnson

From diving into generative AI online to coaching senior executives, I've transformed my AI curiosity into actionable leadership expertise. My journey has led to building a community of 20,000+ engaged followers and delivering impactful AI keynotes and workshops to 3,000+ leaders globally. Drawing on 20+ years of senior leadership experience at global companies like Google, YouTube, Procter & Gamble, and Novartis, I now help leaders in medium and large organizations turn AI from a buzzword into a business accelerator.

Kaity Kalkbrenner

Practice Leader, Real Chemistry GmbH

Kaity Kalkbrenner is a healthcare analytics and strategy leader with more than 15 years of experience helping life sciences organizations turn data into strategic advantage. She has been an active shaper of AI enablement at Real Chemistry and across the healthcare communications industry, advancing how insight, analytics, and technology drive decision‑making. Today, Kaity leads Real Chemistry’s Swiss office, bringing the firm’s global capabilities to both local and international clients navigating complex scientific and commercial challenges.

Georg Pirmin Meyer MD

CIO, Nuvalent

GeorgPirmin Meyer, MD, is Chief International Officer at Nuvalent, where he leads international strategy for precisely targeted cancer therapies. He is a global biopharma executive with more than 20 years of leadership experience spanning oncology, rare diseases, commercial launches, market access, P&L management, and international organization building. Previously, he served as SVP & Head of International at Blueprint Medicines, building and leading its international business across Europe and other global markets. He also brings senior leadership experience from Vertex Pharmaceuticals, Amgen, and Sanofi, and serves as an Independent Board Director at RDP Pharma, and is an Ambassador/Vice-President of Life Science Cares Switzerland (LSCS)

Ana Kisova MD PHD

Clinician, Insel Gruppe
REGISTER NOW

An Evening of Inspiraiton

AGENDA

5.30PM

-

6.00PM

Arrival and networking drinks

6.00PM

-

6.20PM

The Trends Pharma Marketing Needs to Get Ahead Of In 2027

From navigating an era of knowledge abundance to earning greater trust, attention and engagement, discover the shifts, pressures and opportunities set to reshape pharma marketing in 2027

Kaity Kalkbrenner, Practice Leader, Real Chemistry

6.20PM

-

6.45PM

The New Global Pharma Order: Positioning CH for leadership amid US Pricing Reform, China’s rise, and AI disruption

Three forces - the new wave of MFN-style US pricing deals, China’s rapid ascent to roughly a third of the world’s innovative pipeline, and AI’s acceleration of R&D and commercial execution — are redrawing where pharma value is created and captured. I would benchmark how CH can potentially respond, then close with a practical playbook for leaders based here.

Georg Pirmin Meyer, CIO, Nuvalent

6.45PM

-

7.05PM

Women's Health case study: Where AI In the Clinical Setting Belongs

Hear from a leading clinician on the realities of where artificial intelligence can genuinely support clinicians. Focusing on endometriosis ultrasound, this session will explore what AI can do now and where the complexities of women’s health make implementation far more challenging.

Ana Kisova MD PHD,  Clinician, Insel Gruppe

7.05PM

-

7.30PM

Fireside Chat: Why AI Literacy Starts With Leadership

Why meaningful AI adoption starts at the top, and what leaders need to understand, communicate and champion to turn AI ambition into real-world adoption.

Marco Andre, VP, AI Literacy, Johnson & Johnson
Kaity Kalkbrenner, Practice Leader, Real Chemistry

7.30PM

-

7.40PM

Closing remarks

Key learnings and what in store for the next meet-up

Kaity Kalkbrenner, Practice Leader, Real Chemistry

7.40PM

-

9.00PM

Networking drinks

9.00PM

Home time

Who should attend

This event is for phama, biotech, and medtech professionals in Medical Affairs, Brand & Commercial, RWE & Data, Medical Communications/Publications, or Patient Engagement. If your role depends on making complex science resonate across stakeholders, this evening is for you.

Stunning venue

National Museum Zürich. The striking ensemble comprises a fairy-tale castle with a stunning modern extension.

  • Address: 8001 Zürich Landesmuseum Zürich
  • Access: The Museum is directly next to the station.
REGISTER NOW