Free Webinar

December 13 | 10am ET, 3pm GMT

Generative AI for Pharma customer engagement

A Marketer’s Guide to Getting Started with AI

  • The main use cases for AI in marketing campaigns and workflows.
  • What AI tools and techniques are available to use in marketing today.
  • How to accelerate time to value from marketing planning to activation.
  • How cross-functional teams can pilot and scale AI safely and effectively.
  • Examples of how Generative AI is being used in life science companies today.
In this webinar, you will learn how to leverage generative AI in pharma marketing, exploring key use cases such as personalization, predictive analytics, and automated content generation to enhance customer engagement. You’ll gain insights into the latest AI tools and techniques tailored for marketing, with guidance on selecting platforms and methods that integrate seamlessly into existing workflows.

The session will cover strategies to accelerate time to value, offering practical steps to move quickly from planning to activation while maximizing ROI. Additionally, you will leave with an understanding to the importance of cross-functional collaboration among marketing, data science, IT, and compliance teams to pilot and scale AI initiatives responsibly.

Your Hosts

Jonathan Chiriboga

Director of Marketing Innovation & Digital Excellence, AstraZeneca

Jonathan Chiriboga is a visionary leader in the field of digital marketing and customer experience. With a career spanning over 20 years, Jonathan has consistently driven impactful digital and CRM experiences across a diverse range of industries. Currently serving as the Director of Marketing Innovation & Digital Excellence at AstraZeneca Canada, he plays a pivotal role in shaping the organization's digital customer experience and engagement strategy. Having honed his expertise at renowned companies such as Holt Renfrew, Mercedes-Benz, The Home Depot, and McDonald's, Jonathan's journey has been defined by a relentless pursuit of digital transformation. For nearly a decade, he has been at the forefront of driving this transformation, leaving an indelible mark at McDonald's and now continuing this mission at AstraZeneca. Jonathan's pioneering spirit and unwavering commitment to leveraging digital technologies make him a driving force in shaping the future of marketing and customer engagement.

Tim Dolan

MBA is an IAF Certified Professional Facilitator (CPF), Certified Training Practitioner (CTP), Certified Agile Marketer (ICP-MKG), Certified Change Management Practitioner (Prosci) and former instructor for the CMA Digital Marketing Certificate Course.

Tim Dolan, a digital strategy executive with over 20 years of international experience in senior-level roles as a client-side business director, independent consultant, and agency practice-lead. Tim started Kickframe in 2014 to work directly with organizations and their partners to provide independent digital marketing consulting and training services.  Over his career, Tim has delivered strategic solutions for a number of leading organizations including Nike, Vodafone, BMW, BMO, Samsung, Rogers, Best Buy, and Virgin.  

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