Explore the near-term trends shaping the AI landscape right now: the rise of world models and synthetic data, the acceleration of robotics, the emergence of agents and agentic workflows, the evolution of the agentic organisation, and the transformation of commerce, content and user interfaces through generative systems.
Pharma organizations are investing heavily in AI, often focusing on internal efficiency, content production, and pilot use cases. But the real disruption is happening outside the organization. This session shifts the lens from internal optimization to external value creation. We will explore how AI is transforming the interface between healthcare professionals and the care system, reshaping how information is accessed, trusted, and acted upon. Where is value being created, where budgets are shifting, and what this means for the future roles of marketing, sales, medical, and market access teams in pharma.
Examples of healthcare professionals and patient advocates using AI to improve clinical practice, research, and patient outcomes.
This event is for phama, biotech, and medtech professionals in Medical Affairs, Brand & Commercial, RWE & Data, Medical Communications/Publications, or Patient Engagement. If your role depends on making complex science resonate across stakeholders, this evening is for you.
National Museum Zürich. The striking ensemble comprises a fairy-tale castle with a stunning modern extension.