sfe

Nadia Caruso

Head of Oncology, Canada,

AbbVie

Nadia Caruso

Head of Oncology, Canada,

AbbVie

CreativityNow

Speaker's program:

9:00

-

9:40

Do We Still Need Sales Reps? The Role of Reps in Today’s Commercial Model

How to maximize the distinct yet complementary roles of medical and sales teams to increase HCP trust and engagement
Define the evolving rep profile, balancing product expertise with relationship-building in a digital-first world
Balancing the role of reps as product and therapy area communicators vs relationship and trust makers

Jennifer Meldrum

,

Co-Founder & Managing Partner

,

Peak Pharma Solutions

Adam Elliott

,

National Sales Director, Oncology

,

Takeda Canada

Kul Riar

,

Marketing Strategist

,

BMS Canada

Nadia Caruso

,

Head of Oncology, Canada,

,

AbbVie

Join us November 26, Toronto

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