June 18, Globe & Mail Centre, TO
Kevin brings over 25 years of sales and insights experience in Consumer Packaged Goods. Through his 23 years at PepsiCo, Kevin had the opportunity to work across food and beverage categories and to manage and work with customers across all channels. His experience at PepsiCo includes 7 years leading the Category Insights Team for beverages, where he collaborated with retailers to implement insights-led solutions to drive joint business plan results. Kevin’s mandate as Senior Vice President of Consulting Services is to work with Environics Analytics’ (EA) clients and strategic partners to help them become more data-driven, leveraging deeper insights and practical applications that get measurable results. This includes leveraging clients’ first-party data in combination with EA’s databases (including big data) to better understand and profile customers, quantify the market potential, locate high-value prospects and activate the insights across the enterprise, including in digital and traditional media. Kevin holds degrees from Queen’s University, the University of Windsor and York University.
Canada represents a collection of distinct communities, patient populations, access realities, and provider behaviours. For life sciences sales leaders, that makes territory planning complex.
This session explores how available geodemographic and behavioural insights can help commercial teams move from broad coverage models to sharper, more targeted HCP engagement.
By using local data to drive next best actions, teams can reduce wasted effort, focus resources where they matter most, and build engagement strategies that reflect the realities of each market.
