sales-excellence-2026

Keith Thompson MD FCFP

Adjunct Faculty Dept Family Medicine
UWO

Keith Thompson MD FCFP

Adjunct Faculty Dept Family Medicine
UWO
Sales Excellence, 2026

Keith Thompson MD FCFP Adjunct Faculty Dept Family Medicine UWO Associate Director Research Inst Earth and Space UWO IEEE SA Telehealth IC- SCC MC/ ISO TC WG member CMO Nuralogix Corp Dr. Thompson is a London Ontario based family physician, graduate of the Schulich School of Medicine and Dentistry at Western University and awarded Fellowship Canadian College Family Practice in 2005. He is currently Chief Medical Officer for NuraLogix, and advanced AI/ML solution for medical assessments by facial video. He is Board Certified Medical Affairs specialist, Adjunct Faculty Professor with the departments of Family Medicine and former Associate Director of Research for the Institute for Earth and Space Exploration at Western University in London Ontario. His research with colleagues at Western focuses on the reconciliation of patient centered clinical methods within the evolving digital health ecosystems. Within that group he has led and co-authored peer reviewed articles, and lead author for 2 textbook chapters on Digital Health in Primary care. ResearchGate Dr Thompson is member of Standards Council of Canada ISO mirror committee assigned to creating validation standards for cuffless Blood pressure devices. He is also currently an executive member for the OMA section of General and Family Practice(SGFP) Digital health committee. He is a member of CD Howe Center for policy research and has contributed in the past to their virtual care policy paper.

Speaker's program:

14:00

-

14:30

HCP Expectations Have Changed - Are Sales Execs Keeping Up?

  • Hear directly from HCPs on how their expectations of pharma sales interactions are changing in an increasingly digital and AI-driven environment
  • Explore HCP perspectives on AI-generated content, omnichannel engagement, virtual interactions, and the role reps should continue to play in customer relationships
  • Learn what makes conversations memorable, relevant, and worth a follow-up from the HCP perspective
Saad Razzaq
,
Family Medicine Resident
,
University of Ottawa
Dr Naomi Pliamm
,
Family Physician and Rep Trainer
,
Keith Thompson MD FCFP
,
Adjunct Faculty Dept Family Medicine
,
UWO

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