sales-excellence-2026

Faisal Hirani

Associate Director, Commercial Strategy & Operations
Regeneron Oncology.

Faisal Hirani

Associate Director, Commercial Strategy & Operations
Regeneron Oncology.
Sales Excellence, 2026

Faisal Hirani is Associate Director, Commercial Strategy and Operations at Regeneron Oncology in Toronto. For nearly a decade, he has designed, built and executed incentive programs for specialty pharma across oncology and rare disease, alongside work in commercial excellence, insights and analytics. He partners with commercial, medical and market access teams on launch readiness and competitive strategy. Previously, he was Commercial Operations Lead at Alexion (AstraZeneca Rare Disease).

Speaker's program:

11:40

-

12:10

Rethink Incentive Compensation For Today's Sales Force

  • Understand where activity-based, market share, potential-based, and outcome-driven incentive models actually work - and where they can unintentionally drive the wrong behaviour
  • Learn how to adapt IC plans for specialty products, uneven market access, smaller sales teams, and portfolios where reps only influence part of the customer journey
  • Explore how to reward customer impact, collaboration, account management, and long-term growth - not just sales activity and reach/frequency metrics
Faisal Hirani
,
Associate Director, Commercial Strategy & Operations
,
Regeneron Oncology.

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