sales-excellence-2026

Dr. Philip Baer MDCM, FRCPC. FACR

Dr. Philip Baer MDCM, FRCPC. FACR

Sales Excellence, 2026

Dr. Philip Baer is a graduate of McGill University’s Faculty of Medicine, where he was the class gold medallist. He completed his rheumatology fellowship at the University of Toronto. Dr. Baer is the Medical Director of ivari and Canadian Premier Life insurance companies; Chair of the Section on Rheumatology of the Ontario Medical Association (OMA); a founding member of the Ontario Rheumatology Association (ORA); and Editor-in-Chief of the Journal of the Canadian Rheumatology Association (CRA). Awards: GTA Community Rheumatologist of the Year (2011); OMA Section Service Award and ORA Rheumatologist-of-the-Year (2012); CRA Practice Reflection Silver Award (2016); CRA Master Award and OMA Life Member Award (2023).

Speaker's program:

14:00

-

14:30

HCP Expectations Have Changed - Are Sales Execs Keeping Up?

  • Hear directly from HCPs on how their expectations of pharma sales interactions are changing in an increasingly digital and AI-driven environment
  • Explore HCP perspectives on AI-generated content, omnichannel engagement, virtual interactions, and the role reps should continue to play in customer relationships
  • Learn what makes conversations memorable, relevant, and worth a follow-up from the HCP perspective
Dr Naomi Pliamm
,
Family Physician and Rep Trainer
,
Keith Thompson MD FCFP
,
Adjunct Faculty Dept Family Medicine
,
UWO
Parth Khanna
,
CEO and Co-founder
,
ACTO
Dr. Philip Baer MDCM, FRCPC. FACR
,
,

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