sales-excellence-2026

Carol-Ann Krupka

Customer Engagement Chapter Lead Neuro Immunology
Roche

Carol-Ann Krupka

Customer Engagement Chapter Lead Neuro Immunology
Roche
Sales Excellence, 2026

Speaker's program:

9:55

-

10:15

How Roche leverages RWD & AI to enhance commercial strategy

  • Learn how AI and real-world data help better identify patient opportunity, prioritise HCPs, and improve targeting decisions
  • How unlocking patient, prescribing, and treatment insights support more relevant, timely, and personalised HCP engagement in the field
  • And, how influence networks, referral patterns, and account relationships are shaping territory strategy, customer prioritisation, and sales force deployment decisions
Carol-Ann Krupka
,
Customer Engagement Chapter Lead Neuro Immunology
,
Roche

Join us November 26,  Toronto

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