Pharma
ai

11:00

-

11:20

Lucas Polidori

Why Sanofi is Rethinking Territory Planning and Sales Force Deployment

  • See how Sanofi is building patient-centric territory plans that reflect real-world healthcare dynamics: Moving beyond traditional call targets to incorporate entire stakeholder account, omnichannel preferences, cross functional account ownership, and health system complexities
  • Create integrated sales ecosystems by connecting targeting, territory design, CRM insights, and omnichannel engagement into unified customer experience plans that drive meaningful HCP and patient outcomes
  • Leverage AI and automation strategically to eliminate administrative burden and enhance decision-making, while preserving the human insights and local market knowledge that drive authentic healthcare partnerships
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