Pharma
ai

12:10

-

12:30

Michelle Dunst

(case study) Generative Engine Optimization (GEO): What to do When Content Becomes Conversation

  • As agents reshape content discovery, your future campaigns must become agent-readable.
  • Develop an internal content production roadmap that is designed for future AI acceptance.
  • How to get found when search becomes a conversation. And how to create engagement when your audience expects personalized answers, instantly.

Outcome: Leave with an “Agent-Readiness” checklist for your next marketing or communication campaign!

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