Pharma
ai

15:15

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15:45

William Vargas

OTC Case Study: Canesten Tackles TikTok

Hear how Canesten adopted a new channel strategy to target young female consumers.
See the creative that broke through for Bayer on a new digital channel.
Learn the lessons, and see the results from the campaign.

Other Sessions

8:55

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9:05

Neil Follett

Welcome to the Age of AI!

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9:05

-

9:35

Kapil Parakh

Opening Keynote by Google

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9:35

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10:00

Simon Smith

Superintelligence tsunami: strategic imperatives for pharma in the face of cheap, powerful, and abundant AI on demand

See full talk >