Pharma
ai

9:00

-

9:30

Steve Mast

Hype to Habit: How AI is Driving The Next Wave of Work

Explore the AI trends and research to cut through the hype and see why competitive advantage will come from turning AI into everyday working practice.

Through practical examples, attendees will learn what separates organizations that are experimenting with AI, from those that are gaining a true competitive advantage.

Key Takeaways

  • Why most organizations are stuck between AI investment and actual adoption
  • The concept of “Hype to Habit” and why behavior change is the real challenge
  • Exclusive insights from Twenty44 AI/44 Index on how Canadian marketers are performing

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