Pharma
ai

9:30

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9:50

Giulia Bertolini

(Case Study) Faster, Smarter, On-Brand: How Bayer UK is using AI to speed up the campaign process and improve consistency.

‍How to build a “living library” of previous campaigns to share learnings and campaign best practices
Use AI to critique your targeting and messaging before your next campaign goes live
Practical takeaways for applying Bayer-style AI workflows to improve campaign consistency and to reduce campaign lead time

Other Sessions

8:55

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9:05

Neil Follett

Welcome to the Age of AI!

See full talk >

9:05

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9:35

Kapil Parakh

Opening Keynote by Google

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9:35

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10:00

Simon Smith

Superintelligence tsunami: strategic imperatives for pharma in the face of cheap, powerful, and abundant AI on demand

See full talk >