Pharma
ai

11:40

-

12:10

Manoj Hariharan

Case Study: AI-Powered Precision HCP Marketing and Patient Support

  • AI-Driven Targeting: Use real-world data and machine learning to target the right subpopulations, boosting engagement.
  • Use AI to identify and reach at-risk patients with tailored messaging to improve adherence.
  • Driving Next Best Actions in Marketing: Implement AI chat, automation, and real-time insights for hyper-personalized campaigns.
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