Pharma
ai

11:25

-

11:55

Sharon Ng

GSK Case Study: Shingles Season Awareness Campaign

  • Uncover how GSK leveraged creative storytelling to spotlight the year-round risk of shingles in adults 50+.
  • See how collaboration with regulatory bodies shaped impactful visuals and messaging to drive vaccination awareness.
  • Explore the impressive reach and outcomes, including a 6% rise in vaccination intent and over 79 million impressions across platforms.

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