Pedro Vaccara is a Marketing Manager on the GSK Respiratory team and an AI champion for ViiV Healthcare in Canada. With over 15 years of experience in corporate and agency settings, he brings deep expertise in brand management, omnichannel marketing, product launches, consulting, and multimedia campaigns. Pedro holds an MBA in marketing and a master’s in media studies, and is fluent in English, French, and Spanish. He has held various leadership roles in pharma and consumer care, ranging from Marketing Manager to Omnichannel Lead, focusing on integrated strategies that engage healthcare professionals and patients. Hi expertise in 360-marketing, customer experience (CX), and digital innovation positions him as a forward-thinking leader and reflects his commitment to leveraging emerging technologies to enhance marketing effectiveness and operational efficiency.