sfe

Mathew Cooper

(former) Account Specialist
Bayer

Mathew Cooper

(former) Account Specialist
Bayer
CreativityNow

Mathew has been a successful sales & marketing professional for over 20 years in the pharmaceutical industry. Working for some of the world’s most recognized biopharmaceutical companies (Pfizer, Bayer, and Abbott), Mathew has gained incredible insight and expertise throughout his career as his roles and responsibilities have included sales, sales management, sales operations, key account management, and marketing. Thank you Mathew for joining us today, and for sharing your thoughts and experiences with the audience.

Speaker's program:

15:10

-

15:40

Buy It vs. Buy-In: Reimagining SFE

  • Redefine SFE by aligning strategic goals with field realities and team input
  • Move from rigid KPIs to outcome-driven OKRs that adapt to today’s commercial landscape
  • Empower reps to co-create territory plans, increasing ownership, motivation, and performance

Mathew Cooper
,
(former) Account Specialist
,
Bayer

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