Agenda

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Welcome Address
creativity-now

9:00

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9:10

Welcome Address

Catherine Hunter
,
Partner, Consumer Health and Life Sciences
,
EY Canada
What’s Winning in Canada: Insights from 2024 Healthcare Category, Canadian Marketing Association (CMA) Awards
creativity-now

9:10

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9:55

What’s Winning in Canada: Insights from 2024 Healthcare Category, Canadian Marketing Association (CMA) Awards

  • Hear what makes a healthcare campaign the best in the country directly from the CMA judges.
  • Learn how the campaigns leveraged market insights to deliver breakthrough creative and drive business results.
Barry Alexander
,
Chief Marketing & Diversity Office
,
Canadian Marketing Association
Joseph Barbieri
,
Founder
,
Bespoke Group
Nicole Grant
,
Senior Vice President
,
North Strategic
Shelagh Hartford
,
SVP Strategy
,
FCB
Novo Nordisk Case Study: Anatomy of a  Branded DTC Campaign
creativity-now

9:55

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10:30

Novo Nordisk Case Study: Anatomy of a Branded DTC Campaign

  • Learn how great creative helped celebrate the diverse & unique portrayals of individuals who partner with their healthcare professional to change the course of their weight-management journey
  • Explore the insight, strategy, and execution behind this successful direct-to-consumer campaign.
Christine Priest
,
Product Manager, Obesity & Women's Health
,
Novo Nordisk
Joy Panday
,
Executive Creative Director
,
NFA Health
Tony Middleton
,
Group Account Director
,
NFA Health

10:30

-

10:55

Break

Break
creativity-now

10:30

-

10:55

Break

Creative Leadership - From Brands and Businesses
creativity-now

10:55

-

11:25

Creative Leadership - From Brands and Businesses

  • Hear the lessons learned from instilling curiosity and innovative thinking into brands, divisions and businesses.
  • Understand how being open to new ideas, new channels and new voices can move the needle in the market.
Leandra Wells
,
Country General Manager
,
Galderma Canada
GSK Case Study: Shingles Season Awareness Campaign
creativity-now

11:25

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11:55

GSK Case Study: Shingles Season Awareness Campaign

  • Uncover how GSK leveraged creative storytelling to spotlight the year-round risk of shingles in adults 50+.
  • See how collaboration with regulatory bodies shaped impactful visuals and messaging to drive vaccination awareness.
  • Explore the impressive reach and outcomes, including a 6% rise in vaccination intent and over 79 million impressions across platforms.

Sharon Ng
,
Product Manager – Twinrix
,
GSK Vaccines
Marty Martinez
,
Chief Creative Officer
,
TANK Worldwide
Hitting the Target – The Art and Science of Healthcare Media Buying in Canada
creativity-now

11:55

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12:25

Hitting the Target – The Art and Science of Healthcare Media Buying in Canada

  • Ensure every cent of your budget is used effectively in 2025 by understanding the nuances of healthcare media buying in Canada.
  • Getting to personalisation: hear what platforms and partners are setting the standard when it comes to audience targeting, enabling brands to deliver hyper relevant and engaging content.
  • Leave with a (usable) blueprint for effective media planning in Canada.
Randy Newman
,
CEO
,
Colour

12:25

-

13:10

Lunch

Lunch
creativity-now

12:25

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13:10

Lunch

Improve Your Creative, and Your Results, Through Incremental Innovation
creativity-now

13:10

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13:40

Improve Your Creative, and Your Results, Through Incremental Innovation

  • See the impact that user-centered design and incremental innovation can have on creative and channel success.
  • Learn how marrying new technologies and emerging tools with sound marketing fundamentals can drive results for brands.
Jonathan Chiriboga
,
Director of Marketing Innovation & Digital Excellence
,
AstraZeneca
ADHD Case Study: The Impact of Inclusive Marketing
creativity-now

13:40

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14:15

ADHD Case Study: The Impact of Inclusive Marketing

  • Hear how incremental changes and inclusive marketing delivered outsized engagement.
  • Learn how stakeholder engagement can impact creative, channel strategy, and execution.
  • Understand how intentional content and creative changes increased awareness.
Julie Elkin
,
Marketing Manager
,
Johnson & Johnson
Panel: The State of Creativity in Canadian Healthcare Marketing
creativity-now

14:15

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15:00

Panel: The State of Creativity in Canadian Healthcare Marketing

  • In a healthcare industry first, Canada’s top creative minds share where Creative is going in 2025; is AI driving the awesome, or the average?
  • In a quick-fire session, discover what’s driving Canada’s leading Creative Directors; apply their mojo to your next creative brief!
Kirk Rubi
,
Creative Director
,
CPC Healthcare Communications
Mike Spelay
,
VP, Creative Director
,
bMod
Tony Miller
,
VP, Creative Director
,
dentsu health
Ben Steele
,
Executive Creative Director
,
Outpost379

15:00

-

15:15

Break

Break
creativity-now

15:00

-

15:15

Break

OTC Case Study: Canesten Tackles TikTok
creativity-now

15:15

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15:45

OTC Case Study: Canesten Tackles TikTok

  • Hear how Canesten adopted a new channel strategy to target young female consumers.
  • See the creative that broke through for Bayer on a new digital channel.
  • Learn the lessons, and see the results from the campaign.
William Vargas
,
Group Brand Manager
,
Bayer
Hats For Hope Case Study: Sustainable Movements for Brain Tumour Awareness
creativity-now

15:45

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16:15

Hats For Hope Case Study: Sustainable Movements for Brain Tumour Awareness

  • Learn how genuine insight—that hope can be the cornerstone of meaningful action – formed the foundation of this disease understanding and patient / caregiver support campaign.
  • How impactful-personal-storytelling anchors meaningful engagement.
  • Discover how Hats for Hope has become a self-sustaining program, providing a model for other disease understanding programs and community advocacy.

Rob McEwan
,
Executive Vice President
,
ChangeMakers
In conversation with Alan Depencier, CMO, RBC, Personal & Commercial Banking and Insurance.
creativity-now

16:15

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16:55

In conversation with Alan Depencier, CMO, RBC, Personal & Commercial Banking and Insurance.

Alan joins host Neil Follett in a conversation about encouraging, and focusing, creativity throughout one of Canada’s most respected businesses. Alan will also take questions from the audience.

Alan Depencier
,
CMO
,
RBC, Personal & Commercial Banking and Insurance
Neil Follett
,
Chair
,
PharmaBrands
Closing Remarks
creativity-now

16:55

-

17:00

Closing Remarks

Neil Follett
,
Chair
,
PharmaBrands

17:00

-

18:00

Networking Drinks

Networking Drinks
creativity-now

17:00

-

18:00

Networking Drinks

17:30

-

20:00

The OPMA End-of-Year Soirée

The OPMA End-of-Year Soirée
creativity-now

17:30

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20:00

The OPMA End-of-Year Soirée

Join us November 26,  Toronto

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