Agenda

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What’s Winning in Canada: Insights from 2024 Healthcare Category, Canadian Marketing Association (CMA) Awards
creativity-now

9:00

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9:30

What’s Winning in Canada: Insights from 2024 Healthcare Category, Canadian Marketing Association (CMA) Awards

  • Hear what makes a healthcare campaign the best in the country directly from the CMA judges.
  • Learn how the campaigns leveraged market insights to deliver breakthrough creative and drive business results.
Award Judges
,
,
Canadian Marketing Association
Panel: The State of Creativity in Canadian Healthcare Marketing
creativity-now

9:30

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10:15

Panel: The State of Creativity in Canadian Healthcare Marketing

  • In a healthcare industry first, Canada’s top creative minds share where Creative is going in 2025; is AI driving the awesome, or the average?
  • In a quick-fire session, discover what’s driving Canada’s leading Creative Directors; apply their mojo to your next creative brief!
Kirk Rubi
,
Creative Director
,
CPC Healthcare Communications
Mike Spelay
,
VP, Creative Director
,
bMod
Expert Speaker Coming Soon
,
,
Creative Leadership - From Brands and Businesses
creativity-now

10:15

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10:45

Creative Leadership - From Brands and Businesses

  • Hear the lessons learned from instilling curiosity and innovative thinking into brands, divisions and businesses.
  • Understand how being open to new ideas, new channels and new voices can move the needle in the market.
Leandra Wells
,
Country General Manager
,
Galderma Canada

10:45

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11:15

Break

Break
creativity-now

10:45

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11:15

Break

Novo Nordisk Case Study: Anatomy of a  Branded DTC Campaign
creativity-now

11:15

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11:45

Novo Nordisk Case Study: Anatomy of a Branded DTC Campaign

  • Learn how great creative helped celebrate the diverse & unique portrayals of individuals who partner with their healthcare professional to change the course of their weight-management journey
  • Explore the insight, strategy, and execution behind this successful direct-to-consumer campaign.
Christine Priest
,
Product Manager, Obesity & Women's Health
,
Novo Nordisk
David Brown
,
Executive Vice President of Health Strategy
,
NFA Health
Joy Panday
,
Executive Creative Director
,
NFA Health
Hitting the Target – The Art and Science of Healthcare Media Buying in Canada
creativity-now

11:45

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12:05

Hitting the Target – The Art and Science of Healthcare Media Buying in Canada

  • Ensure every cent of your budget is used effectively in 2025 by understanding the nuances of healthcare media buying in Canada.
  • Getting to personalisation: hear what platforms and partners are setting the standard when it comes to audience targeting, enabling brands to deliver hyper relevant and engaging content.
  • Leave with a (usable) blueprint for effective media planning in Canada.
Randy Newman
,
CEO
,
Colour
Case Study 2: Anatomy of a HCP Campaign
creativity-now

12:05

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12:35

Case Study 2: Anatomy of a HCP Campaign

  • Delve into the complexities of healthcare professional (HCP) marketing, highlighting successful campaign strategies and outcomes.
  • Take these real-world examples to push the boundaries for your next campaign.
Expert Speaker Coming Soon
,
,

12:35

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13:15

Lunch

Lunch
creativity-now

12:35

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13:15

Lunch

ADHD Case Study: The Impact of Inclusive Marketing
creativity-now

13:15

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13:35

ADHD Case Study: The Impact of Inclusive Marketing

  • Hear how incremental changes and inclusive marketing delivered outsized engagement.
  • Learn how stakeholder engagement can impact creative, channel strategy, and execution.
  • Understand how intentional content and creative changes increased awareness.
Julie Elkin
,
Marketing Manager
,
Johnson & Johnson
OTC Case Study: Canesten Tackles Tik Tik
creativity-now

13:35

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13:55

OTC Case Study: Canesten Tackles Tik Tik

  • Hear how Canesten adopted a new channel strategy to target young female consumers.
  • See the creative that broke through for Bayer on a new digital channel.
  • Learn the lessons, and see the results from the campaign.
William Vargas
,
Group Brand Manager
,
Bayer
Case Study 3: Anatomy of Creative in Disease Awareness Campaign
creativity-now

13:55

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14:25

Case Study 3: Anatomy of Creative in Disease Awareness Campaign

  • Examine the psychology of how a successful disease awareness campaign will drive patient and HCP engagement.
  • Hear about the importance of understanding your entire diverse population to elicit moments of gold, that entire campaigns can be built around.
Expert Speaker Coming Soon
,
,

14:25

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14:45

Break

Break
creativity-now

14:25

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14:45

Break

Improve Your Creative, and Your Results, Through Incremental Innovation
creativity-now

14:45

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15:05

Improve Your Creative, and Your Results, Through Incremental Innovation

  • See the impact that user-centered design and incremental innovation can have on creative and channel success.
  • Learn how marrying new technologies and emerging tools with sound marketing fundamentals can drive results for brands.
Jonathan Chiriboga
,
Director of Marketing Innovation & Digital Excellence
,
AstraZeneca
In conversation with Alan Depencier, CMO, RBC, Personal & Commercial Banking and Insurance.
creativity-now

15:05

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15:35

In conversation with Alan Depencier, CMO, RBC, Personal & Commercial Banking and Insurance.

Alan joins host Neil Follett in a conversation about encouraging, and focusing, creativity throughout one of Canada’s most respected businesses. Alan will also take questions from the audience.

Alan Depencier
,
CMO
,
RBC, Personal & Commercial Banking and Insurance
Neil Follett
,
Chair
,
PharmaBrands
Closing Keynote
creativity-now

15:35

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16:00

Closing Keynote

Expert Speaker Coming Soon
,
,

16:00

-

17:00

Networking Drinks

Networking Drinks
creativity-now

16:00

-

17:00

Networking Drinks

17:30

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20:00

The OPMA End-of-Year Soirée

The OPMA End-of-Year Soirée
creativity-now

17:30

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20:00

The OPMA End-of-Year Soirée

Join us November 26,  Toronto

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