age-of-ai-canada

Jennifer Wellman

Director of Marketing
Emergent Biosolutions

Jennifer Wellman

Director of Marketing
Emergent Biosolutions
CreativityNow

Jennifer Wellman is a strategic healthcare marketing leader with a track record of leveraging digital innovation to drive brand growth and health outcomes. As Marketing Director at Emergent BioSolutions Canada, she leads the national brand strategy for NARCAN® Nasal Spray, driving growth through multi-channel engagement and public health partnerships. With a background spanning agency, sales, and manufacturing roles, Jennifer brings a holistic, insight-driven approach to healthcare marketing.

Speaker's program:

11:40

-

12:10

Case Study: AI-Powered Precision HCP Marketing and Patient Support

  • AI-Driven Targeting: Use real-world data and machine learning to target the right subpopulations, boosting engagement.
  • Use AI to identify and reach at-risk patients with tailored messaging to improve adherence.
  • Driving Next Best Actions in Marketing: Implement AI chat, automation, and real-time insights for hyper-personalized campaigns.
Manoj Hariharan
,
Client Partner - Digital Engagement & Tech Innovation
,
IQVIA Canada
Jennifer Wellman
,
Director of Marketing
,
Emergent Biosolutions

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