creativity-now

Christine Priest

Product Manager, Obesity & Women's Health
Novo Nordisk

Christine Priest

Product Manager, Obesity & Women's Health
,
Novo Nordisk
CreativityNow

Christine's 18 years of experience in the pharmaceutical industry, specifically in sales, training, and marketing, reflects a deep understanding of the complexities within this sector. Her pivotal role as one of the lead marketers for the recent launch of Wegovy® in Canada underscores her leadership capabilities and strategic mindset. Known for her strong coaching abilities and agile strategic thinking, Christine's expertise has played a significant role in the successful introduction of Wegovy®, showcasing her ability to navigate complex product launches and showcase her creativity in the Wegovy® direct to consumer campaign. Christine's visionary thinking, coupled with her determination, kindness, and compassion, undoubtedly shapes her approach in all aspects of her professional endeavors. Her ability to combine vision with empathy fosters a positive and supportive environment, making her an invaluable asset in her field.

Speaker's program:

11:15

-

11:45

Novo Nordisk Case Study: Anatomy of a Branded DTC Campaign

  • Learn how great creative helped celebrate the diverse & unique portrayals of individuals who partner with their healthcare professional to change the course of their weight-management journey
  • Explore the insight, strategy, and execution behind this successful direct-to-consumer campaign.
Christine Priest
,
Product Manager, Obesity & Women's Health
,
Novo Nordisk
David Brown
,
Executive Vice President of Health Strategy
,
NFA Health
Joy Panday
,
Executive Creative Director
,
NFA Health

Join us November 26,  Toronto

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