- Hear what actually has to change in people, governance, data/tech stack, and ways of working so AI becomes “how we do campaigns” and not “that cool test we once ran.”
- How to bake in compliance, medical/legal, auditability and ownership so your new innovation doesn't get stuck at the first global rollout.
Outcome: leave with a kill/park/scale checklist to separate AI that boosts outcomes from AI that just boosts activity.
