NOVEMBER 26 | TORONTO

Creativity Now!

Elevating and Celebrating Creativity in Canadian Healthcare Marketing
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Canada's Only Healthcare Creativity Event

Creativity in health doesn’t just happen - it’s nurtured, shared, and celebrated. However in Canada, we’ve not been sharing and celebrating our great work enough - that’s about to change!

Join us on November 26 in Toronto, and explore the creative ideas that are breaking through - from Cannes to Canada. Deep dive into the anatomy of a campaign, hear from brand and agency leaders who partnered to deliver meaningful work, and learn from the experts who are leading efforts to make work more diverse, personalized, and impactful than ever before.

This event is now sold out!

What you'll learn:

Explore Award-Winning Creativity
Discover what it takes to create a winning campaign at the Cannes Health Lions - and at Canada’s own CMA!
Maximize Your Future Campaign ROI
From media buying to personalized ads, ensure your next campaign exceeds the needs of both your customers and your business!
Optimize your Creative Process
Discover how to streamline insights, ideation, and delivery without compromising on creativity.
Leverage AI in Creativity
Discover the tools and strategies that industry leaders are using to enhance their creative processes while reducing costs.

22 Inspiring Speakers!

See their bios here

AGENDA

9:00

-

9:10

Welcome Address

Catherine Hunter
,
Partner, Consumer Health and Life Sciences
,
EY Canada

9:10

-

9:55

What’s Winning in Canada: Insights from 2024 Healthcare Category, Canadian Marketing Association (CMA) Awards

  • Hear what makes a healthcare campaign the best in the country directly from the CMA judges.
  • Learn how the campaigns leveraged market insights to deliver breakthrough creative and drive business results.
Barry Alexander
,
Chief Marketing & Diversity Office
,
Canadian Marketing Association
Joseph Barbieri
,
Founder
,
Bespoke Group
Nicole Grant
,
Senior Vice President
,
North Strategic
Shelagh Hartford
,
SVP Strategy
,
FCB

9:55

-

10:30

Novo Nordisk Case Study: Anatomy of a Branded DTC Campaign

  • Learn how great creative helped celebrate the diverse & unique portrayals of individuals who partner with their healthcare professional to change the course of their weight-management journey
  • Explore the insight, strategy, and execution behind this successful direct-to-consumer campaign.
Christine Priest
,
Product Manager, Obesity & Women's Health
,
Novo Nordisk
Joy Panday
,
Executive Creative Director
,
NFA Health
Tony Middleton
,
Group Account Director
,
NFA Health

10:30

-

10:55

Break

10:30

-

10:55

Break

10:55

-

11:25

Creative Leadership - From Brands and Businesses

  • Hear the lessons learned from instilling curiosity and innovative thinking into brands, divisions and businesses.
  • Understand how being open to new ideas, new channels and new voices can move the needle in the market.
Leandra Wells
,
Country General Manager
,
Galderma Canada

11:25

-

11:55

GSK Case Study: Shingles Season Awareness Campaign

  • Uncover how GSK leveraged creative storytelling to spotlight the year-round risk of shingles in adults 50+.
  • See how collaboration with regulatory bodies shaped impactful visuals and messaging to drive vaccination awareness.
  • Explore the impressive reach and outcomes, including a 6% rise in vaccination intent and over 79 million impressions across platforms.

Sharon Ng
,
Product Manager – Twinrix
,
GSK Vaccines
Marty Martinez
,
Chief Creative Officer
,
TANK Worldwide

11:55

-

12:25

Hitting the Target – The Art and Science of Healthcare Media Buying in Canada

  • Ensure every cent of your budget is used effectively in 2025 by understanding the nuances of healthcare media buying in Canada.
  • Getting to personalisation: hear what platforms and partners are setting the standard when it comes to audience targeting, enabling brands to deliver hyper relevant and engaging content.
  • Leave with a (usable) blueprint for effective media planning in Canada.
Randy Newman
,
CEO
,
Colour

12:25

-

13:10

Lunch

12:25

-

13:10

Lunch

13:10

-

13:40

Improve Your Creative, and Your Results, Through Incremental Innovation

  • See the impact that user-centered design and incremental innovation can have on creative and channel success.
  • Learn how marrying new technologies and emerging tools with sound marketing fundamentals can drive results for brands.
Jonathan Chiriboga
,
Director of Marketing Innovation & Digital Excellence
,
AstraZeneca

13:40

-

14:15

ADHD Case Study: The Impact of Inclusive Marketing

  • Hear how incremental changes and inclusive marketing delivered outsized engagement.
  • Learn how stakeholder engagement can impact creative, channel strategy, and execution.
  • Understand how intentional content and creative changes increased awareness.
Julie Elkin
,
Marketing Manager
,
Johnson & Johnson

14:15

-

15:00

Panel: The State of Creativity in Canadian Healthcare Marketing

  • In a healthcare industry first, Canada’s top creative minds share where Creative is going in 2025; is AI driving the awesome, or the average?
  • In a quick-fire session, discover what’s driving Canada’s leading Creative Directors; apply their mojo to your next creative brief!
Kirk Rubi
,
Creative Director
,
CPC Healthcare Communications
Mike Spelay
,
VP, Creative Director
,
bMod
Tony Miller
,
VP, Creative Director
,
dentsu health
Ben Steele
,
Executive Creative Director
,
Outpost379

15:00

-

15:15

Break

15:00

-

15:15

Break

15:15

-

15:45

OTC Case Study: Canesten Tackles TikTok

  • Hear how Canesten adopted a new channel strategy to target young female consumers.
  • See the creative that broke through for Bayer on a new digital channel.
  • Learn the lessons, and see the results from the campaign.
William Vargas
,
Group Brand Manager
,
Bayer

15:45

-

16:15

Hats For Hope Case Study: Sustainable Movements for Brain Tumour Awareness

  • Learn how genuine insight—that hope can be the cornerstone of meaningful action – formed the foundation of this disease understanding and patient / caregiver support campaign.
  • How impactful-personal-storytelling anchors meaningful engagement.
  • Discover how Hats for Hope has become a self-sustaining program, providing a model for other disease understanding programs and community advocacy.

Rob McEwan
,
Executive Vice President
,
ChangeMakers

16:15

-

16:55

In conversation with Alan Depencier, CMO, RBC, Personal & Commercial Banking and Insurance.

Alan joins host Neil Follett in a conversation about encouraging, and focusing, creativity throughout one of Canada’s most respected businesses. Alan will also take questions from the audience.

Alan Depencier
,
CMO
,
RBC, Personal & Commercial Banking and Insurance
Neil Follett
,
Chair
,
PharmaBrands

16:55

-

17:00

Closing Remarks

Neil Follett
,
Chair
,
PharmaBrands

17:00

-

18:00

Networking Drinks

17:30

-

20:00

The OPMA End-of-Year Soirée

Stunning Venue

  • EY Toronto Offices: Incredible venue provided by EY Canada! During networking breaks, enjoy the sweeping city views.
  • Address: 40th floor, 100 Adelaide St W, Toronto, ON M5H 0B3, Canada.
  • Parking & Access: There are several paid parking lots within walking distance to the venue.

Creativity is intelligence having fun.

Albert Einstein

Our Partners

Industry-Leading Solution Providers

Thank you to our partners for bringing valuable insights to the PharmaBrands community. 

Does your company have a unique perspective, a strong voice and meaningful insights? Are you interested in being a part of Creativity Now?

Contact Kate@pharmabrands.ca to talk about partnership opportunities.

Media Partners

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