Ideas that SPARK CHANGE. Real Chemistry & Pharma Brands

AI in healthcare:
What’s working, what’s not & what’s next

An Evening of Inspiration!

Hear how healthcare marketing and communication leaders are experimenting,
adapting and moving at the speed of change with AI.

This free event will show how AI is driving day-to-day efficiency, refining and personalizing HCP messaging and scaling campaigns with confidence. Learn the practical plays you can apply today, and how small experiments turn into big wins!

This event is for Life Science, biotech, and medtech professionals only, you can register opposite:

Special thanks to the event partner, Real Chemistry.

Expert Speakers

Erin Krug

Senior Director Business Strategy, Microsoft

Erin Krug is a Senior Director of Business Strategy within Microsoft’s Customer Experience and Success organization—the largest customer service team in the world. In her role, she helps drive alignment across governance, strategy, and operating models to enable more connected and scalable customer outcomes.

Her work focuses on developing frameworks that support autonomous operations, agent development, and cross-functional collaboration across complex global teams. She is actively involved in shaping how Microsoft evolves its customer experience approach through strategic initiatives, including mergers and acquisitions.

Erin is a certified Business Process Management professional, a trained BlueEQ Emotional Intelligence facilitator, and holds an MBA from the University of Nevada. She is also the founder of the Reno Tahoe AI Coalition, a community dedicated to fostering collaboration, innovation, and knowledge-sharing among AI professionals and organizations. After recently relocating to Indianapolis, she is working to establish a new local chapter of the Coalition.

Outside of work, Erin and her husband Kyle are raising their three children and are actively engaged in supporting schools within their community.

Deashia Crayton, PharmD

Associate Director, Global Regulatory Affairs Product Communications at Eli Lilly

Deashia Crayton, PharmD is an Associate Director in Global Regulatory Affairs Product Communications at Eli Lilly, with experience across Regulatory Policy & Intelligence, Advertising & Promotion, and regulatory strategy. In her role as an AdPromo Reviewer, she has supported U.S. product launches, including direct‑to‑consumer and HCP materials, developed safety communications, and participated in live promotional claims review. Deashia began her career at Lilly through the Visiting Scientist Fellowship, where she contributed to clinical trial modernization efforts, diversity initiatives, and regulatory intelligence dissemination. A proud Florida A&M University College of Pharmacy alumna, she is deeply committed to mentorship, education, and expanding access to industry careers for underrepresented students. She is known for her collaborative leadership style, intellectual curiosity, and dedication to helping teams navigate complex regulatory environments while keeping patients at the center of decision‑making.

Dr. Arpan V. Prabhu, MD

Radiation Oncologist, IU Health

Dr. Arpan V. Prabhu, MD, is a Radiation Oncologist at IU Health, where he serves as Medical Director of Radiation Oncology at IU Health West Hospital and Assistant Professor of Radiation Oncology at Indiana University School of Medicine. He is dedicated to delivering high-quality, patient-centered care while advancing medical education.Dr. Prabhu specializes in the treatment of genitourinary, gastrointestinal, and thoracic malignancies, as well as metastatic disease. He also serves as Director of Functional Radiation at IU Health, leading an innovative program that uses low-dose radiation therapy as a non-invasive treatment option for arthritis and chronic joint pain, expanding the role of radiation therapy beyond oncology.His research focuses on clinical trials in genitourinary and gastrointestinal cancers, low-dose radiation therapy for osteoarthritis, and improving health literacy and patient education. He also has a growing interest in the application of artificial intelligence in healthcare to enhance patient care, education, and clinical decision-making. Dr. Prabhu has authored over 70 peer-reviewed publications and presented at more than 80 regional and national conferences.Originally from West Virginia, he enjoys stand-up and improv comedy, basketball, hiking, and spending time with family and friends.

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AGENDA

5.30PM

-

6.00PM

Arrival and networking drinks

6.00PM

-

6.10PM

The Last 9 Months in 9 Minutes: The AI developments you need to know

Sarah Black, EVP, US Promotional Medical Education, Real Chemistry
Kate Eversole,
Director, PharmaBrands

6.10PM

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6.30PM

Unlocking Healthcare Insights With AI

  • What the tool did, what it predicted and my emotional reaction
  • What my personal experience reveals about trust in AI
  • Why the real opportunity lies beyond the technology itself
Erin Krug, Senior Director Business Strategy, Microsoft

6.30PM

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6.50PM

Radiation care in the Age of AI

Understand the AI use cases we've been exploring - what's worked, what hasn't and what we're looking at next

Arpan Prabhu, Assistant Professor of Radiation Oncology at IU Health/Indiana University School of Medicine

6.50PM

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7.10PM

Where AI Fits and Where It Doesn’t: A Regulatory View on Using AI in Pharma Communications

A regulatory perspective on how AI is being used today in pharma communications. Looking into where it accelerates insight and efficiency, where human judgment remains essential, and how teams can adopt AI without compromising compliance or trust.

Deashia Crayton, PharmD, Associate Director Global Regulatory Affairs Product Communications, Eli Lilly

7.10PM

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7.50PM

Panel: Building the future of healthcare communications from Indianapolis

Indy is home to one of the most important life sciences ecosystems in the U.S. As AI reshapes marketing, insights, and commercial strategy, how do we adapt and lead? We will discuss how teams are increasing value with AI, where collaboration is needed, and how Indy can continue to be a hub for innovation in healthcare communications.

Arpan Prabhu, Assistant Professor of Radiation Oncology at IU Health/Indiana University School of Medicine
Erin Krug , Senior Director Business Strategy, Microsoft
Deashia Crayton,
PharmD, Associate Director Global Regulatory Affairs Product Communications, Eli Lilly
Ujwal Pyati, Chief Medical Officer, Real Chemistry Medical

7.50PM

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9.00PM

Networking drinks

9.00PM

Home time

Who should attend

This event is for phama, biotech, and medtech professionals in Medical Affairs, Brand & Commercial, RWE & Data, Medical Communications/Publications, or Patient Engagement. If your role depends on making complex science resonate across stakeholders, this evening is for you.

Stunning venue

Enjoy the charm and relaxed atmosphere at the historic Tinker House!

  • Address: Tinker House, 1101 E. 16th St. Indianapolis, IN 46202
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